Summary

Web Content Manager and Full-Stack Developer with 10+ years of experience building and optimizing digital content systems in regulated industries (legal, pharma, financial services). Proven track record driving traffic growth through enterprise CMS platforms, technical SEO, and data-driven content strategy. Full-stack engineering background (React, Next.js, Node.js, TypeScript, Python) with hands-on experience integrating generative AI into professional workflows.

Professional Experience

Web Content Administrator

Morgan, Lewis & Bockius LLP | Philadelphia, PA | June 2022 - Present

Currently coordinating and executing all content publishing and optimization for 200+ practice and industry pages in Sitecore. Contributing to a 46% increase in overall site traffic in FY23, with sustained momentum through FY25.

Strategic Content Implementation & Projects

  • Built and launched the firm’s Responsible Business Report from concept to publication, coordinating with senior managers, directors, and Firm Chair to create a piece that drew over 4,000 clicks.
  • Deployed new high-growth service, industry, and region pages using modern flex templates in Sitecore, resulting in organic pageview growth between 100% and 165% YoY.
  • Executed content integration for Paris, Riyadh, Frankfurt, and Seattle office expansions—built and published attorney bios, coordinating with PR, C-Suite, and global stakeholders.
  • Contributed to the firm's Sitecore 9.3 to 10.4 migration by building test pages, performing user acceptance testing (UAT), and documenting front-end bugs to ensure a seamless transition.

SEO & Audience Growth

  • Implemented a content revitalization strategy that increased traffic to Culture pages by 400% and grew engagement in the "Our People" (+50%) and "Our Thinking" (+52%) sections.
  • Published and optimized resource pages for breaking events (CrowdStrike Outage, US Admin topics), generating tens of thousands of pageviews for a single page on day one.
  • Improved site health through ongoing technical SEO maintenance (meta descriptions, accessibility fixes) securing Top 10 Google rankings for high-value keywords.

Content Governance & Technical Execution

  • Mastered Sitecore's content tree libraries and publishing tools to manage a high volume of daily publishing requests and complex page builds with accuracy and brand consistency.
  • Established a centralized governance system for all dynamic site components (carousels, tiles, embedded videos), conducting monthly audits for content accuracy.
  • Performed a large-scale compliance audit of all attorney biographies to meet New Jersey Bar Association regulatory requirements.
  • Served as technical point-of-contact for recurring digital publications, using HTML and Dreamweaver to create, test, and distribute weekly and monthly blogs.

Content Steward

Aquent Studios @ Merck | January 2020 - April 2021

  • Executed end-to-end content lifecycle for multiple major pharmaceutical brands (iPad demos, banner ads, emails, alerts) supporting key product launches for healthcare providers and consumers.
  • Partnered with digital engagement and review teams in an Agile framework to launch time-sensitive promotional campaigns during COVID-19, ensuring all content was medically accurate and FDA-compliant.
  • Managed all promotional materials within Veeva Vault PromoMats, ensuring 100% compliance with strict brand, channel, and FDA guidelines.

Technical Consultant & Event Operations

Brooklyn Flea, OCF Realty, Creditsafe & Various Clients | NY & PHL | 2018 – 2020, 2022

  • Pharmaceutical Compliance: Performed precision annotation and regulatory referencing for pharmaceutical promotional materials, ensuring compliance with FDA guidelines.
  • Enterprise CMS Migration: Assisted in content migration to Adobe Experience Manager (AEM) for international B2B clients, optimizing content for US market entry.
  • Web Content Strategy: Delivered high-visibility digital production and web content management for OCF Realty, focusing on scalable SEO and lead generation.
  • Event Operations: Coordinated logistics and on-site infrastructure for high-traffic weekend markets attracting 80,000+ visitors, managing diverse stakeholder requirements under pressure.

Project Lead

Vanguard | January 2016 - January 2018

  • Managed the quarterly production of fund performance literature for both digital and print distribution, ensuring all materials were fully compliant with FINRA regulatory guidelines.
  • Served as a primary point of contact for key institutional clients, including JPMorgan and Alphabet, creating ad hoc presentation materials and specialty fund fact sheets to meet their specific needs.
  • Translated complex financial data from a mix of internal calculations and vendor feeds (MorningStar, NYSE) into clear, readable investment commentaries, then collaborated with editorial teams to refine and publish the content for a diverse investor audience.
  • Published and maintained web content across three high-traffic, client-facing websites using OpenText Teamsite, reaching a combined monthly audience of over 30 million visitors.